Re-evaluating a product portfolio for growth

A success story of Pre-Emptive Self-Disruption.

Analyzing competing business systems to determine options for a stagnating product line in mature markets.

After having established a strong but stagnating foothold in a niche professional market for more than a decade, this equipment manufacturer needed to make a decision.

By now, this product line represented a single-digit percentage of the overall revenues and was diverting the attention of management and the sales force, to the detriment of other, faster-growing offerings.

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